Definitional Implication

Drawing from a 3cr philosophy background,
I will explain the relationship between
AXE body spray & MAXIM magazine.
If a man wears AXE body spray,
Then that man also reads MAXIM magazine.
Not all men who read MAXIM magazine,
   wear AXE body spray.
But all men who wear AXE body spray,
   read MAXIM magazine.

Circa 2006.